WHY D2C
Selling your products or services directly to consumers
offers multiple advantages worth exploring.
What is Direct-to-Consumer
(D2C) Marketing?
Simply put, Direct-to-Consumer (D2C or DTC) is a retail model that allows businesses, manufacturers, and brands to sell their products directly to their customers, without having to go through a wholesale middleman or another retailer.
D2C is quickly gaining traction among businesses as well as their customers, with upwards of 55% of consumers now preferring to buy their products directly from manufacturers.
BENIFITS OF D2C?
Selling your products or services directly to consumers
offers multiple advantages worth exploring.
Greater profit margin
By cutting out wholesalers, retailers, and other middleman, you’ll
capture a greater profit margin on each sale.
Strong customer relationships
Selling and interacting directly with your customers allows
you to control and improve the customer experience, build customer relationships, and increase loyalty.
More data for insights
With a D2C model, you can capture and collect a wealth of valuable data about your customers’ behaviors and preferences that you can use to improve your products and drive sales.
Data-driven marketing
The right D2C marketing partner can also help you leverage data from your marketing programs to see what’s most effective and where improvements can be made.
Quicker time to market
Because there is no middleman or retailer to go through, you can push your products out into the market and start generating sales faster.
Better brand control
In a D2C model, you have complete control over your brand, packaging, marketing message, and strategies.
Competitive pricing
Because you control the fulfillment process with D2C, you can control your costs and pass those savings onto your customers.
More flexibility
With no requirements or restrictions put in place by wholesalers or retailers, you’re free to offer special promotions, perks, and subscription models to your customers.
The Omnichannel
Advantage
The D2C model also allows you to take full advantage of omnichannel marketing to find and connect with your customers on multiple sales channels — across TV, radio, web, social media, print, email, and more. An effective way to expand your reach and boost your sales, omnichannel marketing plays a critical role in your overall D2C marketing strategy.
The key to maximizing the success of your omnichannel marketing is to find an experienced partner to help you unify the customer experience across all channels. At Double Diamond VIP, we specialize in developing, launching, and managing omnichannel strategies for our D2C clients. We’ll help you identify and create the optimal media mix that strategically gives your product the appearance of being everywhere. This expanded visibility leads to increased awareness and lower customer acquisition costs.
We’ll also leverage our relationships and resources to secure the best pricing for the media you purchase and manage your marketing campaign across all channels so that you can remain focused on your core business.