TESTIMONIALS
Scott Reid (President & CEO @ Dormeo North America)
Dormeo brought Nick on to the Team about a year ago and it has been transformational. Nick brings a large network of best in practice vendors to the table and has been instrumental in analysing our data to determine the best media mix to maximize ROI and minimize Customer Acquisition Costs. Nick is easy to work with, passionate about what he does and has fit in with our team effortlessly. His operations management skills have also been an asset with the optimization of our multiple call centers to ensure that each of our customers are provided with personalized best in class service and that our customer journey is mapped out so we can ensure it is fully managed. Our weekly KPI reporting has also improved since adding Nick to the team. I highly recommend him, specially if you are looking to grow or scale your D2C campaign. Nick is a reliable seasoned performance marketing veteran.”
Tony Besasie (CSO & CMO @ KI)
I had the pleasure of working with Nick for several years when he was running all of the D2C initiatives at Luminess. Nick is one of the most dedicated and hardworking professionals I have ever met. His vast knowledge and engaging personality, combined with his data-driven approach and leadership skills helped my team better service his company. He devours information and can processes volumes of data and make sense of it. He was always interested in hearing from my team and learning what tested well and not well and why? He respected their insights and asked insightful probing questions. Meetings with Nick were energizing, challenging, creative and thought provoking. Nick is always learning and adding to his expert level knowledge in direct response, customer acquisition and retention strategies. His scoreboards and performance metrics are straight from a “beautiful mind” and he is always seeking to capitalize on opportunity and take measured risks. Nick is passionate about his work and he instilled that in his team. He mentored them, held them accountable and was the first to support and defend their recommendations. He is a great thinker, optimistic, problem solver, mentor, supporter, with an engaging personality, and is enjoyable person to be with. We started with a business relationship that transformed into a friendship. I always look forward to our conversations.”
Eric Ludwig (CMO @ DCA Outdoor)
Nick is a builder. He builds and cultivates relationships, systems, processes, and teams. He cares deeply about people – those that work for him and the myriad partners he’s assembled through the years to support him. Nick is also one of the most strategic thinkers I’ve worked with. Patient and shrewd – as if moving pieces on a chess board – with action plans that are highly deliberate and methodical. Along with this strategic mindset, he’s a data-driven thinker, having embraced this management style before it came into fashion. Before data extraction and assembly was easy, he understood the value of it, and used whatever means possible – brute force and manual processing – to surface information for the executive team to drive decisions.Every organization should be so fortunate to have people like Nick who see something and pursue it without end, until value is unlocked and the people thrive. I’m sure Nick will continue to make an additional impact in the DTC industry, wherever and whenever he is.”
Jay Nalli (CRO @ Luminess Cosmetics)
Nicolas continually demonstrates balance between thought leadership and intelligent use of process and analytics. He is energetic, thoughtful, invites advice and discussion and ensures the success of his organization is always in the forefront of his thinking. I enjoy the fact that Nicolas understands the importance of real-time tactical execution, but also invests in planning for medium and long term requirements. He understands the value of partnership and open, honest communications to ensure positive progression and results.
His career has developed to grow broadly at customer acquisition, retention and lifetime value. Ultimately Nicolas values partnership to ensure a long term win-win scenario. The planning is to support today's requirements and plan for tomorrow's requirements with preparation and thought. A tremendous combination in the marketplace and results show it is a successful model. The path he has chosen allows for no surprises as Nicolas continues to provide outstanding leadership, improved results and a tremendous value to his business and colleagues."
Neal Topf (President @ Callzilla)
Nicolas is the quintessential example of a new breed of executive that deftly covers the spectrum of qualitative and quantitative, numbers and concepts, hard skills and soft skills, performance and people. Nicolas continues to impress me with the way he drives result and utilizes and creates methodologies to analyze data to optimize performance. Nick is incredibly multi-faceted in his ability to see a company in high definition and hone in on the operation of each and every element that influences performance, to exact a diagnosis on how to make the company and operation work like a Swiss watch. Nick also combines a unique quality in his approach to people management, where his peers (direct reports, team members, suppliers, and customers/clients) have an incredible respect and admiration for his work. Nicolas is the new breed of executive that can be plugged in to any operation no matter where its located or no mater how far off it is from his core experience, and he will turn it in to an example of efficiency and profitability. I look forward to working with Nicolas for many years to come and effortlessly recommend him as a professional and as an admired friend.”
Ruben Hernandez (President & CEO @ IMP)
I have had the pleasure of working with Nicolas for several years. Over this time, Nick has displayed extreme professionalism and strong leadership skills that have contributed to his success. He is a pioneer in performance marketing and consumer engagement strategies that drive exponential growth.Nick’s strategic, analytical, and creative expertise have provided the foundation for the implementation of new and innovative marketing strategies that have been instrumental in the success and growth of Luminess Air. He is one of the top Omni-channel marketing experts in the industry with unique cross-channel attribution expertise. Nick’s passion for his work is inspiring and those who have the opportunity to work with him are fortunate.”