Articles written by our CEO
The '8th P' of Marketing Is Key for D2C Success
Delve into our latest article where we unveil the 8th P of marketing, taking you beyond the traditional 7 Ps. Our CEO, Nick Pietropinto, shares insightful strategies on finding the perfect dose for successful marketing campaigns.
Scale Your D2C Brand Beyond the U.S.
Expand D2C into North America, targeting Canada & Mexico. Focus on bilingual experiences, omnichannel strategies, data-driven campaigns, and local media & vendors.
7 Ways to Scale Your D2C Brand and Boost Revenue
In D2C, focus on scaling over growth. Efficient scaling boosts profit without raising costs, essential for sustainable success.
Go From SMART to SMARTER in 2024
In 2024, business leaders emphasize goal-setting. Despite recognizing its importance, many struggle due to poor implementation. "SMART-ER" goals may offer a solution, with data tracking as a key to success.
6 Reasons to Hire a Media Consultant
The times they are a-changin' for D2C brands: economic concerns, media shifts, and labor shortages pose challenges. Hiring a media consultant offers cost control, revenue growth, labor solutions, time savings, continual improvement, and agility.
Top 7 Opportunities (and Some Challenges) in D2C in 2024
In 2024, D2C faces challenges like cord-cutting and increased competition, but opportunities arise in CTV, AI, social shopping, YouTube, in-app ads, and a click-and-brick strategy. Success demands a flexible omnichannel approach.
The Secret to Filling the CEO/CMO Gap
D2C marketing complexity requires CMOs to align metrics with CEO goals. External analytical teams bridge communication gaps, offering actionable data for informed decisions and collaboration.
How Passion Fuels Entrepreneurial Success
Passion, as exemplified by Steve Jobs, drives creativity, sustains productivity, is contagious, and strengthens relationships in entrepreneurial success.
What D2C Brands Can Learn About Strategy from Chess
Chess teaches strategic thinking, vital in D2C marketing. Skills like leveraging strengths, planning, risk assessment, and learning apply to both. Mentorship is key.
Interview with RESULTS MAGAZINE: Pietropinto’s Passion for D2C Marketing Drives Desire to Do Things Differently
Double Diamond VIP, led by CEO Nick Pietropinto, employs a "1-2-3 Punch" strategy in D2C marketing, optimizing media buying and call services.
To Evolve or Not to Evolve. That Is the Question.(Especially When It Comes to AI.)
AI enhances D2C marketing efficiency and personalization, but overuse threatens authenticity and consumer trust.
Your 7-Point Checklist for Choosing the Right D2C Media Agency
Success requires strategic partner with D2C expertise, omnichannel approach, data-driven methods, and attribution platform for ROI.
Why D2C brands should take another look at linear TV
Linear TV still holds the largest audience and ad investment despite streaming growth. Viewers prefer its ads, and it offers cost advantages and broader reach.
Introducing the 10X Power of Omnichannel Marketing
Well-defined omnichannel strategies enhance customer retention and order rates, while integrating traditional TV boosts brand growth and success in omnichannel marketing.
What to Do When Digital Marketing Hits a Wall
In a crowded digital marketing market, finding the right agency is crucial. Look for expertise, data-driven strategies, and a proven track record to effectively reach your target audience.
D2C Strategies Can Take Your TV Media From Zero to Hero
Building a successful brand requires the right marketing mix and exceptional customer experience. Adapting to media changes and external factors is crucial.
7 Reasons You Should Consider Spanish-Language Media
As direct-to-consumer marketers look at new or different opportunities to add to their marketing mixes, one of the biggest growth areas in the United States is its growing Spanish-speaking population.